Luxury listings deserve a luxury-level strategy.
Every agent has faced this scenario: a stunning property hits the market, but after weeks (or months) of showings and exposure, it’s just not getting the right traction. Before you consider a price reduction, know this—there are smarter, more strategic ways to breathe new life into a listing and get it sold.
As a Naples-based luxury real estate advisor with a digital-first approach, I’ve revived listings by simply reframing the story, updating the visuals, and leveraging my network in fresh, unexpected ways. Here’s how:
1. Refresh the Visual Storyline
New Photography = New Perception
First impressions are everything. If your current photos feel flat or outdated (or if the home has been photographed in poor lighting or a different season), it’s time for a full refresh. A luxury listing deserves:
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Golden hour exterior shots
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Drone footage showing scale and privacy
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Lifestyle photography with styled vignettes, especially in kitchens, baths, and outdoor living spaces
If the home has great bones but feels cold, consider light virtual staging to help buyers visualize the potential.
2. Recut or Re-edit the Video
If you already have a property video, it might just need a new edit—shorter, punchier, or focused on different lifestyle elements. Switch up the music, add voiceover, or reposition it as a reel or TikTok cut.
New Idea:
Create a 15-second version optimized for Instagram Reels or YouTube Shorts, focusing on one “wow” feature: the view, the primary bath, or an epic sunset by the pool.
3. Revamp the Property Description
Listings often go stale because the copy doesn’t match the emotional tone buyers are looking for. Swap out generic phrases for evocative language that tells a story. Instead of “open floor plan,” try “designed for seamless indoor-outdoor entertaining.”
New Angle:
Use bullet points for scannability, and lead with the lifestyle: “Sip espresso on the private terrace with Gulf breezes. Stroll to 5th Ave for dinner. Live like every day is a vacation.”
4. Reposition the Listing Across Platforms
Sometimes it’s not what you're saying, but where you're saying it.
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Is your listing in multiple MLS systems (e.g., Marco & Naples)?
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Has it been shared across the right portals—Zillow, Realtor.com, Sotheby’s, etc.?
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Is it targeting feeder markets through geo-boosted ads?
I often run ads in high-net-worth ZIP codes (NYC, Chicago) to reach buyers who may not yet know Naples is their next move.
5. Host a High-Impact Event
Think beyond the open house.
Try a twilight wine event, an art showcase, or a luxury car partnership. I’ve hosted exclusive invite-only evenings for top agents and prospective buyers, creating urgency and buzz.
New Idea:
Turn the listing into a content set—invite a local chef or influencer for a filmed “evening at home” in the property. Post to IG/YouTube and use it to re-engage your database.
6. Target the Right Buyer With a New Narrative
The buyer may not have changed—but their priorities might have.
Was the listing originally marketed as a family home? Try repositioning it as a seasonal retreat or remote work haven. Instead of focusing on square footage, highlight proximity to the beach, dog parks, boat access, or top-rated dining.
New Idea:
Use AI or custom search data to resegment your buyer profile and update your digital marketing audiences accordingly.
7. Revive Agent-to-Agent Marketing
Don't underestimate fellow agents. Send a fresh email blast to top-producing agents in the region with:
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The updated photos or video
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A catchy subject line (“Back on your radar: Gulf-view stunner with zero updates needed”)
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A note about buyer lifestyle fit (“Perfect for snowbirds who don’t want HOA fees”)
💡 New Idea:
Include a short selfie video walking through the home and addressing agents directly. Personal, real, and incredibly effective.
8. BONUS: Reintroduce the Listing with a "New Launch"
Listings that linger can feel tired. So why not give it a mini relaunch?
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Temporarily take it off the market for 48 hours
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Relaunch with new visuals, new description, and new marketing
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Plan a fresh digital campaign around the “reintroduction”
New Idea:
Pair the relaunch with a blog or Instagram carousel titled: “This home was overlooked the first time—and you won’t believe why.”
Final Thoughts
Not every listing that sits needs a price cut. Often, it just needs fresh energy, smarter positioning, and a more compelling story.
If you're a seller in Naples or Southwest Florida whose home hasn’t sold, I can help you reimagine the strategy. From cinematic media to targeted digital reach, I specialize in finding the right buyer—even if it takes thinking outside the traditional real estate box.
📲 Thinking About Selling Your Naples Home?
Let’s position your property to attract the right buyer—at the right price.
Whether you're upsizing, downsizing, or relocating, I’ll guide you through every step of the selling process. From strategic pricing and staging to luxury marketing and international exposure, I specialize in helping sellers achieve maximum results.
➡️ Contact Jamie today for a complimentary home valuation and personalized selling strategy.
🌐 naplesjamie.com | 📲 239-248-7558
🏡 Premier Sotheby’s International Realty
