Mercato has always been a go-to destination for luxury shopping, upscale dining, and vibrant nightlife in Naples, Florida—but this year, it's undergoing one of its biggest transformations yet.
The Piazza Expansion: Mercato’s New Social Center
At the heart of Mercato lies the Piazza, a beautiful open-air courtyard known for hosting events like Cars & Coffee 239, live music, holiday markets, and yoga on the lawn. Now, that space is getting even better.
The newly expanded Piazza will become a multi-functional gathering space designed to create a seamless indoor-outdoor experience. The updates include:
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Larger pedestrian walkways for better event flow
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More shaded seating and lounge-style areas for casual dining and relaxing
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Upgraded landscaping and lighting to make it more inviting in the evening hours
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Integrated stage and AV setups for concerts, pop-ups, and seasonal festivities
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Interactive public art installations to enhance the visual experience and attract foot traffic
This reinvention of the Piazza is part of Mercato’s vision to become not just a place to shop or dine—but a true community and lifestyle hub in North Naples.
Already Open at Mercato: New Dining & Lounge Hotspots
Waxin’s
This unique concept blends the charm of a Swedish bistro with the casual sophistication of an American gastropub. Waxin’s brings something truly different to the Naples dining scene with its:
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Stylish, Scandinavian interiors
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Craft cocktails and European wine list
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Signature dishes like Swedish meatballs, grilled salmon, and a twist on shrimp toast
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Cozy lounge seating and a vibrant bar scene
Waxin’s is quickly becoming a go-to for both lunch meetings and late-night cocktails.
Beeline
Beeline is redefining the cocktail experience at Mercato. This upscale lounge is where locals and visitors go for:
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Artisanal cocktails with unique infusions and garnishes
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A luxe, moody interior perfect for photos and social events
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Small bites with big flavor—from elevated flatbreads to shareable charcuterie
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Live DJs and occasional themed events, making it a nightlife destination
Think of Beeline as your new “meet-me-for-a-drink” place with high style and serious mixology.
Viola
New to Mercato’s fine dining scene, Viola delivers authentic Italian flavors in a modern, romantic setting. Here’s what makes it stand out:
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House-made pastas like truffle tagliatelle and seafood linguine
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Italian wines and curated cocktails
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Outdoor seating with bistro lighting and views of the Piazza
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A chic yet approachable vibe, great for date nights and family gatherings
Viola strikes the perfect balance between elevated and approachable—and it’s already earning rave reviews.
Coming Soon: Wellness, Art & Casual Dining Favorites
Pure Vida Miami
This popular Miami-based concept is making its way to Naples—and it’s a perfect fit. Expect:
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A menu focused on organic smoothies, acai bowls, healthy wraps, and cold-pressed juices
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A bright, beachy interior with lots of natural light and greenery
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A strong focus on sustainability and community wellness
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A laid-back vibe with grab-and-go convenience or sit-down comfort
Pure Vida will bring serious health and wellness energy to the new Mercato lineup.
Pure Green
Another exciting wellness brand, Pure Green specializes in:
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Nutrient-dense juices, immunity shots, and green smoothies
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Acai and pitaya bowls, all made fresh to order
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An Instagram-worthy presentation and eco-conscious packaging
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Clean, minimalist design ideal for busy professionals and wellness seekers alike
Pure Green is expected to open alongside the Piazza expansion—just in time for high season.
Shake Shack
A fan favorite across the U.S., Shake Shack is bringing its iconic burgers and shakes to Mercato. This location will include:
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Indoor and outdoor dining
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Signature menu items like the ShackBurger, Chick’n Shack, and crinkle-cut fries
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Seasonal shakes and frozen custards
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A casual, high-quality option perfect for families, teens, and anyone craving comfort food done right
It’s a major win for Mercato to land a beloved brand like Shake Shack in such a prime Naples location.
Naples Art Factory
Rounding out the new wave of businesses is something for the creatives: the Naples Art Factory. This immersive art space will offer:
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Rotating exhibits featuring local and national artists
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Art classes and workshops for all ages
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Live art demonstrations and collaborative installations
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A new venue for community events, creative expression, and cultural engagement
With the Art Factory’s addition, Mercato isn’t just growing—it’s evolving into a full arts and lifestyle destination.
Why This Matters: Mercato Is Reinventing Naples Lifestyle
These changes at Mercato reflect a larger shift happening in Naples: a demand for experiential spaces where people can dine, shop, relax, and connect—all in one stylish location.
With a walkable layout, upscale residential options (like The Strada and The Mercato Residences), and a growing mix of culinary, cultural, and wellness brands, Mercato is becoming the go-to gathering place in North Naples for locals, snowbirds, and visitors alike.
📣 Want to Stay in the Loop?
If you're as excited as we are about everything happening at Mercato, be sure to:
✅ Subscribe to my newsletter for monthly updates on Naples dining, real estate, and lifestyle
✅ Explore nearby neighborhoods like Pelican Bay, Pine Ridge, and Vanderbilt Beach
✅ Contact me for real estate opportunities close to Mercato’s thriving scene at 239-248-7558
