The Avenue in Downtown Naples, Florida: The New Luxury Condo Address Everyone’s Watching

The Avenue in Downtown Naples, Florida: The New Luxury Condo Address Everyone’s Watching

  • 02/23/26

If you’ve been waiting for new condos in Naples that truly feel Downtown—not “near downtown,” not “a quick drive to Fifth”—The Avenue is the one to know. This mixed-use, boutique luxury project is rising right in the heart of Old Naples, along the Fifth Avenue South corridor, bringing a rare combo of brand-new construction + prime walkability + curated retail and dining in one of the most established neighborhoods in Southwest Florida.

And if you’re tracking progress: the most recent update is that Block 9 is expected to break ground next month (timelines can shift with permitting and scheduling, but that’s the current target).

Click HERE to request pricing and availability for The Avenue 


What is The Avenue in Naples? 

The Avenue Naples is a mixed-use development planned for a highly visible, highly loved stretch of Downtown Naples—designed to blend luxury residences above with active ground-floor retail and dining. It’s the kind of project Naples doesn’t get often anymore: new construction in the true downtown core, in an area where most opportunities are resales, renovations, or teardowns.

Want to know which residences (and floorplans) are best for sunsets, privacy, or quiet exposure? Reach out and I’ll share my short list based on what you value most.


Location: Fifth Avenue South energy, Old Naples charm

The Avenue is positioned to plug directly into what makes Downtown Naples iconic: Fifth Avenue South—the city’s dining, shopping, and cultural spine.

That means your “weekend plan” can look like:

If you’ve owned in Naples long enough, you know how rare it is to say: “I don’t need my car tonight.”


The lifestyle: Boutique luxury residences + curated street-level experiences

The Avenue is designed as more than a condo building. It’s meant to feel like a small, polished downtown district—with residences above and a thoughtfully planned ground-floor scene below.

What “mixed-use” really means for owners

Done well, mixed-use adds value because it makes life easier:

Done poorly, mixed-use can feel noisy or congested—so the layout, sound planning, and management matter. If you’re considering The Avenue, your unit position (courtyard vs. street exposure, above which retail, etc.) is a big deal.


New condos in Naples: Why The Avenue stands out

Here’s the honest truth about shopping new construction condos in Naples:

  • Many “new” options are farther inland or outside the Old Naples core.

  • Many “downtown-adjacent” options still require driving for daily life.

  • True downtown opportunities are often limited-release, small collections, and they move differently than suburban communities.

The Avenue stands out because it’s trying to deliver something Naples buyers consistently ask for:

  1. New build quality

  2. Prime Downtown Naples location

  3. A walkable, connected lifestyle

And it’s happening on a scale that’s meaningful—large enough to feel like a destination, but curated enough to still feel boutique.  

Click HERE to request pricing and availability for The Avenue 


Construction timeline update: Block 900 is coming

As of the latest update: Block 9 is expected to break ground next month. In developments like this, each “block” often represents a distinct building section or phase of construction.

What “breaking ground” typically signals for buyers

  • You’re moving from prep/demolition/sitework into visible vertical progress

  • Timelines begin to feel more “real” (and lenders/contract timelines may tighten)

  • Early buyers sometimes see pricing and availability shift as milestones hit

Important note: construction schedules can change due to inspections, trades, or supply timelines—so I always recommend using “groundbreaking next month” as a target, not a promise.


Who The Avenue is perfect for

You’ll see interest from several buyer profiles, but these are the most common:

1) Seasonal owners who want zero friction

Lock-and-leave convenience, top-tier finishes, and a neighborhood where you can be social without driving.

2) Full-time Naples residents upgrading into Downtown

Many locals love the idea of simplifying: one level, high security, walkable life, beautiful design.

3) Buyers who want “Old Naples… but new”

Old Naples charm + modern construction standards is a rare pairing.

4) Second-home buyers who prioritize experiences over square footage

If you’d rather spend nights on Fifth than maintain a big yard, this is your lane.


Smart buying tips for The Avenue (Downtown Naples condos)

If you’re considering a purchase, here are the factors that matter most:

  • Exposure & sound: Street-facing vs. internal pathways/courtyard positioning

  • Parking & access: How you’ll come and go in-season

  • Retail adjacency: Above a restaurant can be fun… or not your thing

  • Future value: The best units are typically the ones with the most livable light + privacy

  • Click HERE to request pricing and availability for The Avenue 

And one more big one:

Think about “Downtown livability,” not just the condo

Downtown Naples is vibrant. That’s the point. If you love energy, you’ll love it. If you want total quiet at 9 p.m., we just need to be intentional about where you land within the project.


FAQs: The Avenue Naples

Is The Avenue really in Downtown Naples?
Yes—this is positioned for true Downtown/Old Naples walkability and Fifth Avenue South access.

Is this one of the best options for new condos in Naples?
If your top priority is new construction + Downtown Naples, it’s absolutely one of the most watched projects because the combination is so scarce.

What’s the latest construction milestone?
The latest update: Block 9 is slated to break ground next month (subject to schedule changes).


The Avenue + Naples real estate: Why this moment matters

In Naples, the best real estate plays are often about timing + scarcity. New luxury condos downtown don’t come around often, and once they’re built, the market typically treats them like a separate class of inventory.

If The Avenue fits your lifestyle, the next step is simple: get clear on which unit type and exposure matches how you actually live—then track availability and milestones (like Block 9) so you’re not reacting late.

Click HERE to request pricing and availability for The Avenue 

📞 Thinking About Moving To Naples, Florida?
I specialize in helping buyers find the perfect place to call home in Naples. Whether you're looking for a beachfront condo, a quiet golf villa, or a lively community with social events, I’d love to help you explore your options—especially if you’re considering The Avenue or other new condos in Naples.

📲 Contact me today for a customized home search guide.

🌐 naplesjamie.com | 📞 239-248-7558

The Avenue in Downtown Naples, Florida: The New Luxury Condo Address Everyone’s Watching

Work With Jamie

Jamie specializes in luxury residential properties throughout Naples’ most exclusive and sought after communities. Whether you are looking for a new home or thinking about selling your current home, call me today.

Follow Jamie on Instagram