Naples’ downtown is rich in history and character, with 5th Avenue South as its heart for shopping, dining, and culture. Now, the skyline and street life are about to transform thanks to an ambitious new development: The Avenue.
With luxury residences rising above curated retail and dining, The Avenue aims to be a landmark arrival — and an entryway for Naples’ next chapter. Here’s what you need to know.
What Is The Avenue?
The Avenue is a mixed-use development located at the gateway to downtown Naples, between 5th and 6th Avenues and 9th and 11th Streets (east of “Four Corners”). Florida YIMBY+2Multi-Housing News+2
Key features:
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50 luxury residences, in boutique buildings with two- to four-bedroom plans. Realty Of Naples+3Multi-Housing News+3Dawn McKenna Group+3
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75,000+ square feet of retail, restaurant, and dining space at street level. Taranto Team+3The Avenue Naples+3Multi-Housing News+3
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Ample parking: 326 valet & self-park spaces to serve both residents and retail guests. The Avenue Naples
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Architecture that blends stately materials, graceful lines, and coastal elegance — designed to reflect Naples’ natural beauty and boutique urban vibe. The Avenue Naples+2Dawn McKenna Group+2
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Pedestrian-focused courtyards, open walkways, and landscaped pathways to link retail and residences in an experiential setting. Multi-Housing News+2Taranto Team+2
Demolition has already begun to prepare the site, and the project is moving from concept to visible reality. Florida YIMBY+1
Residences: Elevated Living Above the City
Living at The Avenue means being part of downtown’s heartbeat, but with privacy and luxury woven in. Some elements to expect:
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Residences range from about 1,800 to 3,400+ square feet with generous terraces or balconies. Realty Of Naples+3Naples Jamie+3Multi-Housing News+3
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High-end finishes: wide-plank flooring, Italian cabinetry, stone countertops, premium appliances (Sub-Zero, Wolf, Cove), spa-inspired bathrooms. Realty Of Naples
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11-foot ceilings in many units with open, flowing floor plans. Realty Of Naples
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Private outdoor living — large terraces (500+ sq ft in some residences) with grilling stations and outdoor lounge setups. Realty Of Naples
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Full concierge and lifestyle services: in-home package delivery, grocery coordination, housekeeping, pet care, reservations, and even private beach shuttles/vehicles. Multi-Housing News+2Dawn McKenna Group+2
One listing example:
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Residence 201 (2,156 sq ft / 2,419 total) with over 500 sq ft of outdoor space, 2 + den / 2 baths / 1 half, 1-car garage. Realty Of Naples
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Residence 302: 3 + den / 3.5 baths with over 600 sq ft balcony and 2-car garage. Realty Of Naples
Prices currently run from about $3 million to as high as $8 million, depending on size and orientation. Realty Of Naples+3Multi-Housing News+3Dawn McKenna Group+3
Estimated completion is projected for Spring 2027. Realty Of Naples+2Multi-Housing News+2
Retail, Dining & the Downtown Experience
What truly sets The Avenue apart is the fusion of lifestyle and convenience:
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Retail & Restaurants: 75,000 sq ft dedicated to shops and culinary experiences. Think boutique fashion, art galleries, fine dining, and chef-driven restaurants. Multi-Housing News+2The Avenue Naples+2
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Open-air walkways & courtyards: The layout is intended to mimic a European streetscape — shaded pathways that invite strolling between shops and cafés. Multi-Housing News+1
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Street activation: Retail facades, entries, and landscaped plazas designed to draw foot traffic and enliven the downtown environment. Taranto Team+1
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Integration with the broader 5th Avenue South district: The Avenue aims to connect Tin City, the existing gallery and boutique corridor, and the downtown shopping stretch more seamlessly. Taranto Team+1
In effect, The Avenue will become not just a home address, but a destination for local and visitors alike.
Why The Avenue Matters for Naples
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Strategic Gateway Development
It sits at the “entrance” to the downtown core, turning a previously under-utilized block into a high-impact node that welcomes people into the heart of the city. Florida YIMBY+1 -
Bridging Old & New Naples
With design sensitivity, The Avenue respects Naples’ historic charm while injecting modern luxury — bridging Tin City, 5th Avenue, and the evolving downtown. Taranto Team+1 -
Infill & Efficiency
Rather than sprawl outward, Naples is building upward and inward in key zones. Developments like The Avenue use central land to deliver high value. Multi-Housing News -
Strong Investment Appeal
Downtown access, luxury finishes, retail adjacency, and limited supply all contribute to strong long-term value. -
Lifestyle & Walkability
For residents, living there means walking out your door to the best restaurants, art, shops, and cultural venues — seamlessly blending daily life and leisure.
Things Buyers Should Ask
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How unit orientation affects light, street noise, and views
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Parking assignment & valet arrangements
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Retail hours, tenant mix, and lease selection (which shops/restaurants occupy which spaces)
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Association services, fees, and governance structure
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Construction phasing, timelines, and when parts of the retail/amenity areas go live
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Access, ingress/egress, and how pedestrian traffic is managed
The Avenue is a statement: Naples is evolving, but it’s doing so with intention. This project doesn’t just bring luxury condos — it brings new life to downtown, a richer mix of retail and dining, and a more walkable, vibrant core.
If you’ve been dreaming of urban living in Naples — with the coast, trees, arts, and streets all within your reach — The Avenue deserves your attention.
📞 Want the Latest Floor Plans, Pricing & Residences?
I can help you get inside access to The Avenue — see the remaining units, compare layouts, and get ahead of the curve before downtown Naples changes forever.
Call 239-248-7558 to get started.
