A New Kind of Social & Wellness Destination
Sterling’s Club is poised to become one of Naples’ most elite private clubs, combining wellness, dining, culture, and curated social experiences under one roof. Opening in late 2026, it will be located within The Carnelian Hotel, an all‑suite boutique property across from Waterside Shops and near Seagate Beach.
Unlike traditional golf or country clubs, Sterling’s positions itself as a modern sanctuary for adults — focused on high-touch hospitality, arts, and lifestyle. It's a sophisticated destination for those seeking connection, creativity, and community in an elevated setting.
What to Expect: Design, Atmosphere & Layout
Architectural & Spatial Vision
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Sterling’s spans 70,000 square feet across three levels inside The Carnelian.
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The sixth floor will be the exclusive members-only sanctuary — 23,000 square feet of refined dining rooms, lounges, wine and cigar rooms, and social spaces.
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Design elements include domed towers, red awnings, limestone facades, and modern interiors.
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Members will access their level via a private elevator and personalized tech recognition at the entrance.
Public vs Private Tiers
The club follows a three-tier model:
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Ground-floor public/retail and dining
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Second-floor wellness and spa (shared with hotel guests)
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Sixth-floor private club area (members-only)
This hybrid structure blends exclusivity with curated public engagement — a forward-thinking club model inspired by global luxury venues.
Amenities & Experiences
Sterling’s isn’t just a club — it’s a fully immersive lifestyle space.
Dining, Drinks & Social Life
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The Dining Room: Evening fine dining and weekend brunches in an elegant setting
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Champagne Bar: Serving sushi, crudo, and sparkling wines
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Wine Cellar: Over $1 million in curated wines and private member lockers
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Cigar Lounge (“BV’s”): Small-batch spirits and timeless ambiance
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Speakeasy “Jetlag”: Aviation-themed cocktail bar with a theatrical twist
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The Club Room: Flexible for daytime socializing and intimate evening entertainment
Wellness & Spa
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22,000+ square feet of spa and performance space
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Features: hydrotherapy, hammam, cold plunge, infrared saunas, sensory showers
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Longevity services: IV therapy, hyperbaric oxygen, compression recovery
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Beauty lounge, blowout bar, golf simulator, and sports suite
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Access for both hotel guests and members, with exclusive enhancements for club members
Culture & Community
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Live performances, private events, and partnerships with local arts institutions
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Spaces for co-working, intimate talks, board meetings, and private dining
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A curated library and cultural salon-like atmosphere
Rooftop Pools & Dining
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Two rooftop pools: one serene adults-only and one active
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Riva: An Italian rooftop trattoria with artisan pizzas and pastas
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Cabanas and daybeds with panoramic Gulf views
Membership Overview
Sterling’s is now accepting pre-construction applications. Membership is tiered and limited to preserve exclusivity.
Membership Pricing(pre-construction)
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Individual(pre-construction):
- Initiation: $95,000
- Annual Dues: $9,500 -
Dual(pre-construction):
- Initiation: $125,000
- Annual Dues: $12,500
Note: These rates are set to increase once the club opens.
Founding Membership is by invitation only and is now closed. All members receive access to wellness, sixth-floor club areas, and rooftop amenities.
Location & Arrival
Sterling’s Club will be located at the corner of Pine Ridge Road and U.S. 41, bridging Naples’ core with its vibrant northern corridor. Enhancements to Trail Boulevard will include lush landscaping, medians, and a redesigned entrance to match the club’s sophistication.
Why Sterling’s Matters in Naples
Sterling’s Club is a visionary addition to Naples — fusing luxury hospitality, cultural richness, and elevated wellness. It's not just a club, but a lifestyle hub for discerning locals and part-time residents who want more than traditional amenities. It introduces a cosmopolitan edge while staying rooted in Naples’ elegance and charm.
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